Part I An Overview -- The Scope and Challenge of International Marketing -- The Dynamic Environment of International Trade -- Part II The Cultural Environment of Global Markets -- History and Geography: The Foundations of Culture -- Cultural Dynamics in Assessing Global Markets -- Culture, Management Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal Environment: Playing by the Rules -- Part III Assessing Global Market Opportunities -- Developing a Global Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups -- Part IV Developing Global Marketing Strategies -- Global Marketing Management: Planning and Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational Marketing Channels -- Exporting and Logistics: Special Issues for Business -- Integrated Marketing Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for International Markets -- Part V Implementing Global Marketing Strategies -- Negotiating with International Customers, Partners, and Regulators -- Part VI Supplementary Material -- The Country Notebook -- Cases.