Introduction -- The history of tourist behaviour -- Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism -- Motivators -- Determinants -- Models of the purchase decision-making process -- Typologies of tourist behaviour and segmentation of the tourism market -- The global pattern of tourism demand -- National differences : domestic, outbound and inbound -- The nature of demand in different segments of the tourism market -- Consumer behaviour and markets in the different sectors of tourism -- Researching tourist behaviour : marketing research -- The marketing mix and tourist behaviour -- The green tourist : myth or reality?