Relationship marketing and customer relationship management
by
 
Brink, A. (Annekie)

Title
: 
Relationship marketing and customer relationship management

Author
: 
Brink, A. (Annekie)

ISBN
: 
9780702177392

Publication Information
: 
Lansdowne, South Africa : Juta, 2008.

Physical Description
: 
216 pages : illustrations ; 25 cm

Contents
: 
Preface -- The nature of RM and CRM -- Building customer relationships -- Service issues in RM and CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in an organisation.

Subject Term
: 
Relationship marketing.
 
Relationship marketing -- South Africa.
 
Customer relations -- Management.
 
Customer relations -- South Africa.

Added Author
: 
Brink, A. (Annekie)
 
Berndt, A. (Adele), 1966-

Electronic Access
: 
Klappentext
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


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