pt. 1. The Concepts and Techniques of Strategic Management. 1. The Strategic Management Process: An Overview. 2. The Three Strategy-Making Tasks: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy. 3. Industry and Competitive Analysis. 4. Evaluating Company Resources and Competitive Capabilities. 5. Strategy and Competitive Advantage. 6. Matching Strategy to a Company's Situation. 7. Strategy and Competitive Advantage in Diversified Companies. 8. Evaluating the Strategies of Diversified Companies. 9. Implementing Strategy: Building Resource Capabilities and Structuring the Organization. 10. Implementing Strategy: Budgets, Policies, Best Practices, Support Systems, and Rewards. 11. Implementing Strategy: Culture and Leadership -- pt. II. Readings in Strategic Management. 1. Building Your Company's Vision / James C. Collins and Jerry I. Porras. 2. One More Time: What Business Are You In? / Ron McTavish. 3. Strategy as Revolution / Gary Hamel. 4. Using Core Capabilities to Create Competitive Advantage / Carl Long and Mary Vickers-Koch. 5. Looking Inside for Competitive Advantage / Jay B. Barney. 6. What is Strategy? / Michael E. Porter. 7. Coping with Hypercompetition / Richard A. D'Aveni. 8. Why Diversify? Four Decades of Management Thinking / Michael Goold and Kathleen Luchs. 9. Collaborating Across Lines of Business For Competitive Advantage / Jeanne M. Liedtka. 10. The Horizontal Corporation / John A. Byrne. 11. Rethinking Organizational Design / Robert W. Keidel. 12. Brain Power: Who Owns It ... How They Profit from It / Thomas A. Stewart. 13. Strategic Outsourcing / James Brian Quinn and Frederick G. Hilmer. 14. Producing Sustainable Competitive Advantage through The Effective Management of People / Jeffery Pfeffer. 15. On The Folly Of Rewarding A, While Hoping For B / Steven Kerr. 16. Creating the Climate and Culture of Success / Benjamin Schneider, Sarah K. Gunnarson and Kathryn Niles-Jolly. 17. The Commandments for CEOs Seeking Organizational Change / James H. Reynierse. 18. Business Ethics: A View From The Trenches / Joseph L. Badaracco, Jr. and Allen P. Webb.