Applications in basic marketing : clippings from the popular business press
by
 
Perreault, William D.

Title
: 
Applications in basic marketing : clippings from the popular business press

Author
: 
Perreault, William D.

ISBN
: 
9780256204766

Personal Author
: 
Perreault, William D.

Edition
: 
1996-1997 ed.

Publication Information
: 
Chicago, Ill. : Irwin, ©1997.

Physical Description
: 
vii, 226 pages : illustrations ; 26 cm

Contents
: 
Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.

Subject Term
: 
Marketing -- Management.

Added Author
: 
McCarthy, E. Jerome (Edmund Jerome)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000089494658.8 PER1
RC BraamfonteinGeneral Books000089095658.8 PER2
RC DurbanGeneral Books000075238658.8 PER1
VC PietermaritzburgGeneral Books000090485658.8 PER1
VC SandtonGeneral Books000051391658.8 PER1
VC SandtonGeneral Books000051392658.8 PER2
VC SandtonGeneral Books000051390658.8 PER3
VC SandtonGeneral Books000051393658.8 PER4
VEGA BordeauxGeneral Books000005962658.8 PER1
VEGA Cape TownGeneral Books000039426658.8 PER1
VEGA Cape TownGeneral Books000039425658.8 PER2
VEGA Cape TownGeneral Books000039427658.8 PER3