Applications in basic marketing : clippings from the popular business press
by
 
Perreault, William D.

Title
: 
Applications in basic marketing : clippings from the popular business press

Author
: 
Perreault, William D.

ISBN
: 
9780075610335

Personal Author
: 
Perreault, William D.

Edition
: 
2001-2002 ed.

Publication Information
: 
Boston, Mass. : Irwin McGraw-Hill, ©2002.

Physical Description
: 
ix, 246 pages : illustrations ; 26 cm

Subject Term
: 
Marketing -- Management.

Added Author
: 
McCarthy, E. Jerome (Edmund Jerome)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000005932658.8 PER1