Global marketing strategies
by
 
Jeannet, Jean-Pierre.

Title
: 
Global marketing strategies

Author
: 
Jeannet, Jean-Pierre.

ISBN
: 
9780395871621

Personal Author
: 
Jeannet, Jean-Pierre.

Edition
: 
4th ed.

Publication Information
: 
Boston : Houghton Mifflin, ©1998.

Physical Description
: 
xxi, 918 pages : illustrations ; 24 cm

Contents
: 
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.

Subject Term
: 
Export marketing -- Management.
 
Export marketing -- Management -- Case studies.
 
Marketing -- Management.

Added Author
: 
Hennessey, Hubert D.

Electronic Access
: 
Table of contents http://lcweb.loc.gov/catdir/toc/97-72494.html


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RC BraamfonteinGeneral Books000016049658.858 JEA2
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VC Nelson Mandela BayGeneral Books000040034658.848 JEA1
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VC Nelson Mandela BayGeneral Books000040035658.848 JEA3
VC PietermaritzburgGeneral Books000090229658.848 JEA1
VC PretoriaGeneral Books000060111658.848 JEA1
VC SandtonGeneral Books000052177658.848 JEA1
VEGA Cape TownGeneral Books000039232658.848 JEA1