Integrated marketing communication
by
 
Bothma, Neels, 1959-

Title
: 
Integrated marketing communication

Author
: 
Bothma, Neels, 1959-

ISBN
: 
9781919876948

Publication Information
: 
Claremont [Cape Town] : New Africa Education, 2003.

Physical Description
: 
xii, 367 pages : illustrations ; 25 cm.

Series
: 
New Africa marketing series
 
New Africa marketing series.

Subject Term
: 
Communication in marketing.
 
Marketing.
 
Advertising.
 
Advertising. (OCoLC)fst00797511
 
Communication in marketing. (OCoLC)fst00870196
 
Marketing. (OCoLC)fst01010167

Added Author
: 
Bothma, Neels, 1959-


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VEGA Cape TownGeneral Books000039231658.802 INT1