Essentials of Marketing Management. Introduction. Strategic Planning and the Marketing Management Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The Marketing Mix. Product Strategy. New Product Planning and Development. Integrated Marketing Communications: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in Special Fields. The Marketing of Services. Global Marketing.