The strategic management process: an overview -- Establishing company direction: developing a strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis -- Evaluating company resources and competitive capabilities -- Strategy and competitive advantage -- Strategies for competing in globalizing markets -- New business models and strategies for the Internet economy -- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in diversified companies -- Evaluating the strategies of diversified companies -- Building resource strengths and organizational capabilities -- Managing the internal organization to promote better strategy execution -- Corporate culture and leadership: keys to effective strategy execution -- Cases in strategic management: Steve Case, America Online and Times Warner -- Daimler Chrysler merger (A): gaining global competitiveness -- Daimler Chrysler merger (B): shaping a transatlantic company -- Giuseppe's Original Sausage Company -- The Chinese fireworks industry -- Competition in the U.S. automobile retailing industry -- Dell Computer Corporation: strategy and challenges for the 21st century -- Peapod, Inc., and the online grocery business -- Cannondale Corporation -- Competition in the retail brokerage industry in 2000 -- eBay: king of the online auction industry -- Cdnow in the online music business -- Calloway Golf Company -- drkoop.com -- WingspanBank.com -- Ben & Jerry's: Japan -- Vina San Pedro -- Campbell Soup Company in 2000 -- The Black & Decker Corporation in 2000 -- Robin Hood -- Replacements, Ltd.: replacing the irreplaceable -- The Kimpton Hotel & Restaurant Group -- Brithinee Electric in 1999: raising the standards -- The Rococco New York Hotel -- Developing a global mind-set at Johnson & Johnson, 1998 -- Motorola: ethical challenges in a multicultural environment -- Levi Strauss & Company.