The challenge of intercultural communication: interaction in a diverse world -- Understanding culture: alternative views of reality -- The deep structure of our culture: routs of reality -- Language and culture: words and meaning -- Nonverbal communication: the messages of action, space, time, and silence -- Cultural influences on context: the business setting -- Cultural influences on context: the educational setting -- Cultural influences on context: the health care setting -- Intercultural challenges: recognizing and dealing with difference -- Becoming competent: a point of view.