Microtrends : the small forces behind today's big changes
by
 
Penn, Mark J.

Title
: 
Microtrends : the small forces behind today's big changes

Author
: 
Penn, Mark J.

ISBN
: 
9781846140624
 
9781846140426

Personal Author
: 
Penn, Mark J.

Publication Information
: 
London : Allen Lane, ©2007.

Physical Description
: 
xxi, 425 pages : illustrations ; 24 cm

Contents
: 
I. Love, sex, and relationships -- II. Work life -- III. Race and religion -- IV. Health and wellness -- V. Family life -- VI. Politics -- VII. Teens -- VIII. Food, drink, and diet -- IX. Lifestyle -- X. Money and class -- XI. Looks and fashion -- XII. Technology -- XIII. Leisure and entertainment -- XIV. Education -- XV. International -- Conclusion.

Abstract
: 
People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices.

Subject Term
: 
Social influence.
 
Social change.

Geographic Term
: 
United States -- Population -- Social aspects.

Added Author
: 
Zalesne, E. Kinney.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/ecip0718/2007021359.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0742/2007021359-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0731/2007021359-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000114741303.4973 PEN1