Communication and persuasion -- Developing attitudes and beliefs -- Message learning theory and theories of self-persuasion -- Attribution theory and theories of belief change -- Source characteristics -- Successful persuasion : predicting individual response -- Successful persuasion : predicting group responses -- Structuring messages and appeals -- Nonverbal communication and speaker credibility -- Persuasion in interpersonal relationships -- Persuasion in conflict management -- Persuasion in the formal organization -- Campaigning for change -- Persuasion and planned social change.