The big moo : stop trying to be perfect and start being remarkable
by
 
Godin, Seth.

Title
The big moo : stop trying to be perfect and start being remarkable

Author
Godin, Seth.

ISBN
9781591841036

Publication Information
New York : Portfolio, ©2005.

Physical Description
xxi, 183 pages ; 19 cm

Abstract
Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow, using case stories to illustrate the development and promotion of ideas which will embrace change, take risks, and stand out in the market.

Subject Term
Marketing.
 
Marketing. (OCoLC)fst01010167

Added Author
Godin, Seth.

Electronic Access
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownGeneral Books000035182658.8 GOD1
VEGA Cape TownGeneral Books000039730658.8 GOD2