Meanings and media -- Case study: analysing images -- Narratives -- Case study: psycho and news narratives -- "Genres", and other classifications -- Case study: Buffy the Vampire Slayer -- Questions of representation -- Case study: stardom and celebrity -- Ideologies and power -- Case study: news -- Audiences -- Case study: selling audiences -- Institutions -- Case study: television as industry and institution -- Industries -- Case study: the music industry, technology and synergy -- Research -- Production organisation -- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British film industry -- Advertising and branding -- Postmodernisms -- Globalisation -- Technologies -- Realisms -- Regulation.