Marketing principles and best practices
by
 
Hoffman, K. Douglas.

Title
: 
Marketing principles and best practices

Author
: 
Hoffman, K. Douglas.

ISBN
: 
9780324200447
 
9780324221350
 
9780324225181
 
9780324225198

Edition
: 
3rd ed.

Publication Information
: 
Mason, Ohio : Thomson/South-Western, ©2005.

Physical Description
: 
xlii, 598 pages : color illustrations ; 29 cm

General Note
: 
Revised edition of: Marketing : best practices. 2nd ed. c2003.

Abstract
: 
Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.

Subject Term
: 
Marketing.

Added Author
: 
Hoffman, K. Douglas.

Added Uniform Title
: 
Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025406857658.8 H711M 20051
VEGA BordeauxGeneral Books000005138658.8 MAR1