The anatomy of buzz : creating word-of-mouth marketing
by
 
Rosen, Emanuel.

Title
: 
The anatomy of buzz : creating word-of-mouth marketing

Author
: 
Rosen, Emanuel.

ISBN
: 
9780006531609

Personal Author
: 
Rosen, Emanuel.

Publication Information
: 
London : HarperCollinsBusiness, 2001, ©2000.

Physical Description
: 
320 pages : illustrations ; 20 cm

General Note
: 
Originally published: 2000.

Subject Term
: 
Word-of-mouth advertising.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000005140658.8 ROS1