A preface to marketing management
by
 
Peter, J. Paul.

Title
: 
A preface to marketing management

Author
: 
Peter, J. Paul.

ISBN
: 
9780073661513
 
9780071169776

Personal Author
: 
Peter, J. Paul.

Edition
: 
8th ed.

Publication Information
: 
Boston : Irwin/McGraw-Hill, ©2000.

Physical Description
: 
xviii, 318 pages : illustrations ; 23 cm.

Series
: 
The Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Donnelly, James H.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010058.html
 
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010058.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015696517658.8 P478P 20001
VC SandtonGeneral Books000053984658.8 PET1
VEGA BordeauxGeneral Books000007158658.8 PET1