Fundamentals of marketing
by
 
Miller, Kenneth E.

Title
: 
Fundamentals of marketing

Author
: 
Miller, Kenneth E.

ISBN
: 
9780074707647

Personal Author
: 
Miller, Kenneth E.

Edition
: 
4th ed.

Publication Information
: 
Sydney : McGraw-Hill, ©2000.

Physical Description
: 
xvii, 856 pages : il1. ; 25 cm

General Note
: 
Other authors include William J. Stanton.

Subject Term
: 
Marketing.
 
Marketing -- Case studies.
 
Marketing -- Australia -- Case studies.

Added Author
: 
Stanton, William J.
 
Layton, Roger A., 1934-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025507944658.8 S792F 20001
VEGA BordeauxGeneral Books000006586658.8 STA1