The nature of marketing -- Marketing management : strategy and ethical behavior -- Environmental forces in an e-commerce world : the macroenvironment -- The microenvironment in an era of global business -- Information technology and marketing research -- Consumer behavior -- Business markets and organizational buying -- Market segmentation, targeting, and positioning strategies -- Basic concepts about goods, services, and ideas -- Strategies for new products and the product life cycle -- The nature of the supply chain and distribution -- Relating, direct marketing, and wholesaling -- Integrated marketing communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.