Buyer behaviour : strategic marketing applications
by
 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Title
: 
Buyer behaviour : strategic marketing applications

Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

ISBN
: 
9781868125654

Edition
: 
1st ed.

Publication Information
: 
Halfway House [Transvaal, South Africa] : Southern Book Publishers, ©1994 (1995 printing)

Physical Description
: 
385 pages : illustrations ; 23 cm

General Note
: 
"Second edition"--2nd printed page.
 
Revised edition of: Consumer behaviour / P.J. Du Plessis. 1st ed. 1990.

Subject Term
: 
Target marketing.
 
Consumer behavior.

Added Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
 
Rousseau, Deon.
 
Blem, Norman.
 
Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000006606658.802 DUP1