Strategic marketing management cases
by
Cravens, David W.
Title
:
Strategic marketing management cases
Author
:
Cravens, David W.
ISBN
:
9780072429466
9780072429480
9780071123259
9780072514827
Personal Author
:
Cravens, David W.
Edition
:
7th ed.
Publication Information
:
Boston, Mass. : McGraw-Hill, ©2002.
Physical Description
:
xvi, 685 pages : illustrations ; 26 cm + 1 computer disc (4 3/4 in.).
Series
:
The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Contents
:
Market Orientation and Organizational Learning. Enterprise Rent-A-Car: Selling the Dream (video case). Medical Products Inc.: Developing New Products for the Twenty-First Century. The Boston Red Sox. Battered Women Fighting Back! Filterfresh. The Metropolitan Museum of Art. Bear Creek Golf Range. E-Business: Sun Microsystems Inc.: Sun's Bid to Rule the Web -- Marketing Program Development. Dunkin' Donuts (video case). Medical Products Inc.: The "Wolverine" Project. L'Oreal Nederland B.V. The New York Islanders Hockey Club, Inc.
Subject Term
:
Marketing -- Case studies.
Added Author
:
Lamb, Charles W.
Crittenden, Victoria Lynn.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Sandton | General Books | 000052661 | 658.802 CRA | 1 |
| VEGA Bordeaux | General Books | 000006805 | 658.802 CRA | 1 |