Brand new brand thinking : brought to life by 11 experts who do
by
 
Baskin, Merry.

Title
: 
Brand new brand thinking : brought to life by 11 experts who do

Author
: 
Baskin, Merry.

ISBN
: 
9780749436780

Publication Information
: 
London : Kogan Page, 2002.

Physical Description
: 
x, 212 pages : illustrations ; 24 cm

Subject Term
: 
Advertising -- Brand name products.
 
Brand name products.

Added Author
: 
Baskin, Merry.
 
Earls, Mark.

Electronic Access
: 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html