Basic marketing : a global-managerial approach
by
 
Perreault, William D.

Title
: 
Basic marketing : a global-managerial approach

Author
: 
Perreault, William D.

ISBN
: 
9780256139907
 
9870256139905
 
9780256206876

Personal Author
: 
Perreault, William D.

Edition
: 
12th ed.

Publication Information
: 
Chicago : Irwin, c1996.

Physical Description
: 
1 v. (various pagings) : col. ill., col. maps ; 27 cm.1 v. (various pagings) : col. ill., col. maps ; 27 cm.

Series
: 
The Irwin series in marketing

Series Title
: 
The Irwin series in marketing

Subject Term
: 
Marketing -- Management.

Added Author
: 
McCarthy, E. Jerome (Edmund Jerome)


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VC Durban NorthGeneral Books000020121658.8 PER1
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VC Nelson Mandela BayGeneral Books000040037658.5 BAS2
VC PretoriaGeneral Books000064141658.8 PER1
VC SandtonGeneral Books000051036658.8 PER1
VC SandtonGeneral Books000111551658.8 PER2
VEGA BordeauxGeneral Books000005192658.8 MCC1