What is strategy and why is it important?. -- pt. 2. Core concepts and analytical tools. Analyzing a company's external environment. -- Analyzing a company's resources and competitive position -- pt. 3. Crafting the strategy. Crafting a strategy: the quest for competitive advantage. -- Competing in foreign markets. -- Diversification: strategies for managing a group of businesses -- pt. 4. Executing the strategy. Building a capable organization. -- Managing internal operations: actions that facilitate strategy execution. -- Corporate culture and leadership. -- pt. 5. Cases in crafting and executing strategy. Crafting strategy in single-business companies. -- Crafting strategy in diversified companies. -- Cases in executing strategy. -- Strategy, ethics, and social responsibility.