1. A business marketing perspective. -- 2. The business market: perspectives on the organizational buyer. -- 3. Organizational buying behavior. -- 4. Customer relationship management strategies for business markets. -- 5. E-commerce strategies for business markets. -- 6. Supply chain management. -- 7. Segmenting the business market. -- 8. Organizational demand analysis. -- 9. Business marketing planning: strategic perspectives. -- 10. Business marketing strategies for global markets. -- 11. Managing products for business markets. -- 12. Managing innovation and new industrial product development. -- 13. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion. -- 17. Business marketing communications: managing the personal selling function. -- 18. Controlling business marketing strategies.