Strategic marketing problems : cases and comments
by
 
Kerin, Roger A.

Title
: 
Strategic marketing problems : cases and comments

Author
: 
Kerin, Roger A.

ISBN
: 
9780131421844
 
9780131230309

Personal Author
: 
Kerin, Roger A.

Edition
: 
10th ed.

Publication Information
: 
Upper Saddle River, NJ : Pearson/Prentice Hall, ©2004.

Physical Description
: 
viii, 696 pages : illustrations (some color) ; 29 cm

Contents
: 
Previous ed.: 2001.

Subject Term
: 
Marketing -- Decision making -- Case studies.
 
Marketing -- Management -- Case studies.

Added Author
: 
Peterson, Robert A. (Robert Allen), 1944-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000016773658.802 KER1