Marketing for nonprofit organizations.
by
Kotler, Philip.
Title
:
Marketing for nonprofit organizations.
Author
:
Kotler, Philip.
ISBN
:
9780135560846
Personal Author
:
Kotler, Philip.
Publication Information
:
Englewood Cliffs, N.J., Prentice-Hall [1974, ©1975]
Physical Description
:
xi, 436 pages illustrations 24 cm
Subject Term
:
Marketing.
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Marketing -- Case studies.
Niet-commerciële organisaties.