Social marketing : strategies for changing public behavior
by
 
Kotler, Philip.

Title
: 
Social marketing : strategies for changing public behavior

Author
: 
Kotler, Philip.

ISBN
: 
9780029184615
 
9780743238441

Personal Author
: 
Kotler, Philip.

Publication Information
: 
New York : Free Press ; London : Collier Macmillan, ©1989.

Physical Description
: 
xii, 401 pages : illustrations ; 25 cm

Contents
: 
Understanding Social Marketing -- Analyzing the Social Marketing Environment -- Developing Social Marketing Programs -- Managing Social Marketing -- Epilogue.

Abstract
: 
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

Subject Term
: 
Social marketing.
 
Behavior modification.
 
Associations sans but lucratif.
 
Campagnes publicitaires.
 
Marketing social.
 
Opinion publique.

Added Author
: 
Roberto, Ned.

Electronic Access
: 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html


LibraryMaterial TypeItem BarcodeShelf NumberCopyStatus
CataloguingUnknown17255-1002NO CONFIGURATION2zStandard shelving location