From brand vision to brand evaluation : the strategic process of growing and strengthening brands
by
 
De Chernatony, L. (Leslie)

Title
: 
From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Author
: 
De Chernatony, L. (Leslie)

ISBN
: 
9781856177733

Personal Author
: 
De Chernatony, L. (Leslie)

Edition
: 
3rd ed.

Publication Information
: 
London : Routledge, 2012.

Physical Description
: 
xvi, 376 pages : illustrations ; 23 cm

Subject Term
: 
Brand name products.
 
Trademarks.
 
Product management.
 
Markalı ürünler.
 
Markalar.
 
Üretim yönetimi.

Electronic Access
: 
View this book online, via DawsonERA, both on- and off-campus


LibraryMaterial TypeItem BarcodeShelf NumberCopyStatus
IIE SandtonGeneral Books000110129658.827 DEC1zStandard shelving location
IIE SandtonGeneral Books000110130658.827 DEC2Due 10/13/25
IIE SandtonGeneral Books000110033658.827 DEC3zStandard shelving location
IIEMSAGeneral Books33168025589421658.827 D293F 20101On-Shelf Student