Marketing and society; text and cases
by
 
Gist, Ronald R.

Title
: 
Marketing and society; text and cases

Author
: 
Gist, Ronald R.

ISBN
: 
9780030892271

Personal Author
: 
Gist, Ronald R.

Edition
: 
[2d ed.].

Publication Information
: 
Hinsdale, Ill., Dryden Press [©1974]

Physical Description
: 
xviii, 683 pages illustrations 25 cm.

Series
: 
The Dryden Press marketing series
 
Dryden Press marketing series.

Subject Term
: 
Marketing.
 
Marketing. (OCoLC)fst01010167
 
Marketing. (DE-588)4037589-4
 
Marktforschung. (DE-588)4037630-8
 
Marktforschung.