Pt.I: Public relations and journalism an introduction -- What are public relations and journalism? -- Combining public relations and journalism in media studies -- News and public relations -- Ethics in public relations and journalism -- pt. II.: Sending your message through the media -- Introduction to the print media -- newspapers and magazines -- Print media -- newspapers -- Print media -- Magazines -- Introduction to the electronic media -- television and radio -- Electronic media -- television -- Electronic media -- radio -- 'New media' -- How to use the various media -- pt. III.: Essential journalistic skills for the public relations practitioner -- Interviewing skills -- Photographic skills -- Writing skills -- Design and page layout.