Consumer behavior : implications for marketing strategy
by
Hawkins, Del I.
Title
:
Consumer behavior : implications for marketing strategy
Author
:
Hawkins, Del I.
ISBN
:
9780256108217
Personal Author
:
Hawkins, Del I.
Edition
:
5th ed.
Publication Information
:
Homewood, IL : Irwin, ©1992.
Physical Description
:
xv, 674 p. : ill. (some color) ; 25 cm
Added Author
:
Best, Roger J.
Coney, Kenneth A.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Braamfontein | General Books | 000084246 | 658.834 HAW | 1 |