Part 1: Introduction to corporate communication. Defining corporate communication -- Corporate communication in contemporary organizations -- Part 2: Conceptual foundations. Stakeholder management and communication -- Corporate identity, corporate branding and corporate reputation -- Part 3: Corporate communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication -- Issues management and public affairs -- Crisis communication -- Part 5: New developments in corporate communication. Leadership and change communication -- Corporate social responsibility and community relations.