Small business management : an entrepreneurial emphasis
by
 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Title
Small business management : an entrepreneurial emphasis

Author
Longenecker, Justin G. (Justin Gooderl), 1917-2005.

ISBN
9780538890151

Personal Author
Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Edition
11th ed.

Publication Information
Cincinnati : South-Western College Pub., c2000.

Physical Description
xxxi, 701 p. : col. ill. ; 26 cm.

Contents
Entrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations -- Social and ethical issues -- Professional management in the growing firm -- Managing human resources -- Quality management and the operations process -- Managing computer-based technology -- Financial management in the entrepreneurial firm -- Evaluating financial performance -- Managing the firm's assets -- Risk and insurance -- Exit strategies and beyond.

Abstract
[In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.

Subject Term
Small business -- Management.

Added Author
Moore, Carlos W.
 
Petty, J. William, 1942-

Electronic Access
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000080008658.022 LON1
VC Cape TownGeneral Books000000398658.022 LON1
VC Durban NorthGeneral Books000021595658.022 LON1