Small business management : an entrepreneurial emphasis
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Title
:
Small business management : an entrepreneurial emphasis
Author
:
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
ISBN
:
9780538890151
Personal Author
:
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Edition
:
11th ed.
Publication Information
:
Cincinnati : South-Western College Pub., c2000.
Physical Description
:
xxxi, 701 p. : col. ill. ; 26 cm.
Contents
:
Entrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations -- Social and ethical issues -- Professional management in the growing firm -- Managing human resources -- Quality management and the operations process -- Managing computer-based technology -- Financial management in the entrepreneurial firm -- Evaluating financial performance -- Managing the firm's assets -- Risk and insurance -- Exit strategies and beyond.
Abstract
:
[In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.
Subject Term
:
Small business -- Management.
Added Author
:
Moore, Carlos W.
Petty, J. William, 1942-
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Braamfontein | General Books | 000080008 | 658.022 LON | 1 |
| VC Cape Town | General Books | 000000398 | 658.022 LON | 1 |
| VC Durban North | General Books | 000021595 | 658.022 LON | 1 |