Marketing success stories.
by
Cant, M. C. (Michael Colin), 1957-
Title
:
Marketing success stories.
Author
:
Cant, M. C. (Michael Colin), 1957-
ISBN
:
9780195718959
Edition
:
3rd ed / edited by Michael Cant, Ricardo Machado, authors, Annamarie van der Walt [and others].
Publication Information
:
Cape Town ; Oxford : Oxford University Press, ©1999.
Physical Description
:
xii, 387 pages ; 23 cm
General Note
:
Previous ed. entitled: New marketing success stories /edited by Annamarie van der Walt, Ricardo Machado. 1992.
Abstract
:
Previous ed. entitled: New marketing success stories / edited by Annamarie van der Walt, Ricardo Machado. 1992.
Subject Term
:
Marketing -- South Africa -- Case studies.
Added Author
:
Cant, M. C. (Michael Colin), 1957-
Machado, Ricardo.
Van der Walt, Annamarie.
Added Title
:
New marketing success stories.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Braamfontein | General Books | 000046091 | 658.800 MAR | 1 |
| VC Cape Town | General Books | 000000488 | 658.8 MAR | 1 |