Effective marketing : creating and keeping customers
by
Zikmund, William G.
Title
:
Effective marketing : creating and keeping customers
Author
:
Zikmund, William G.
ISBN
:
9780538878487
9780538886598
Personal Author
:
Zikmund, William G.
Edition
:
2nd ed.
Publication Information
:
Cincinnati, Ohio : South-Western College Pub., ©1998.
Physical Description
:
xxxii, 555 pages : color illustrations, color maps ; 28 cm + 1 computer optical disc (4 3/4 in.)
Subject Term
:
Marketing.
Consumer behavior.
Export marketing.
Added Author
:
D'Amico, Michael.