Retailing management
by
Levy, Michael, 1950-
Title
:
Retailing management
Author
:
Levy, Michael, 1950-
ISBN
:
9780072497205
9780071214810
9780072497229
9780072553925
9780071240376
Personal Author
:
Levy, Michael, 1950-
Edition
:
5th ed.
Publication Information
:
Boston : McGraw-Hill Irwin, ©2004.
Physical Description
:
xxxv, 775 pages : color illustrations ; 26 cm : 1 CD-ROM (4 3/4 in.).
Series
:
The McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing.
Contents
:
The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.
Abstract
:
"The fifth edition of Retailing Management offers cutting edge coverage on the latest topics and developments in retailing by highlighting globalization, customer relationship management (CRM) programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service."--Back cover.
Subject Term
:
Retail trade -- Management.
Comercio minorista -- Administración.
Added Author
:
Weitz, Barton A.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Braamfontein | General Books | 000083167 | 658.87 LEV | 1 |
| RC Braamfontein | General Books | 000081341 | 658.87 LEV | 2 |
| RC Braamfontein | General Books | 000083169 | 658.87 LEV | 3 |
| RC Braamfontein | General Books | 000183165 | 658.87 LEV | 4 |
| RC Braamfontein | General Books | 000183196 | 658.87 LEV | 5 |