Marketing research
by
 
Cant, M. C. (Michael Colin), 1957-

Title
: 
Marketing research

Author
: 
Cant, M. C. (Michael Colin), 1957-

ISBN
: 
9781869285692

Edition
: 
2nd ed.

Publication Information
: 
Claremont, South Africa : New Africa Education, 2005.

Physical Description
: 
viii, 249 pages : illustrations ; 25 cm.

Series
: 
New Africa marketing series
 
New Africa marketing series.

Contents
: 
Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.

Subject Term
: 
Marketing research.
 
Marketing research -- South Africa.

Added Author
: 
Cant, M. C. (Michael Colin), 1957-
 
Gerber-Nel, C. (Charlene)
 
Nel, D. (Daniel)
 
Kotzé, Theuns, 1969-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025410271658.83 C229M 20051
RC PietermaritzburgGeneral Books000098049658.03 CAN1
VC Cape TownGeneral Books000002162658.83 CAN1
VC Durban NorthGeneral Books000021851658.03 CAN1
VC Durban NorthLecturer Books000022621658.03 CAN2
VC Nelson Mandela BayGeneral Books000041185658.03 CAN1
VC PietermaritzburgGeneral Books000091872658.03 CAN1
VC SandtonGeneral Books000052178658.83 MAR1