International marketing.
by
 
Ghauri, Pervez N., 1948-

Title
: 
International marketing.

Author
: 
Ghauri, Pervez N., 1948-

ISBN
: 
9780077122850

Personal Author
: 
Ghauri, Pervez N., 1948-

Edition
: 
3rd ed. / Pervez Ghauri and Philip Cateora.

Publication Information
: 
Maidenhead : McGraw-Hill Higher Education, 2010.

Physical Description
: 
xlvi, 682 pages : color illustrations, color maps ; 27 cm

General Note
: 
Formerly CIP.

Abstract
: 
The third edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.

Subject Term
: 
Export marketing.
 
International business enterprises.
 
Marketing internacional.
 
Relaciones económicas internacionales.

Added Author
: 
Cateora, Philip R.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000026750658.848 GHA1
VC Durban NorthGeneral Books000125168658.848 GHA1
VC Nelson Mandela BayGeneral Books000042425658.848 GHA1
VC PietermaritzburgPrescribed books000094338658.848 GHA1
VC SandtonGeneral Books000111460658.848 GHA1
VC SandtonGeneral Books000109344658.848 GHA2
VC SandtonGeneral Books000188610658.848 GHA3
VC WestvillePrescribed books000057777658.848 GHA1