Basic marketing : a marketing strategy planning approach
by
 
Perreault, William D.

Title
: 
Basic marketing : a marketing strategy planning approach

Author
: 
Perreault, William D.

ISBN
: 
9780071281041

Personal Author
: 
Perreault, William D.

Edition
: 
17 ed., international student ed.

Publication Information
: 
Boston [u.a.] : McGraw-Hill Irwin, 2009.

Physical Description
: 
Getr. Zählung. : ill., graph. Darst.

General Note
: 
Includes index.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Cannon, Joseph P.
 
MacCarthy, Edmund Jerome.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025490794658.8 P455B 20091
VC Cape TownGeneral Books000026495658.8 PER1
VC Cape TownGeneral Books000003559658.8 PER2
VC Nelson Mandela BayGeneral Books000041583658.8 PER1
VC SandtonGeneral Books000109095658.8 PER1
VC SandtonGeneral Books000109073658.8 PER2
VC SandtonGeneral Books000109093658.8 PER3
VC WaterfallGeneral Books000029312658.8 PER1