Retailing management
by
 
Levy, Michael, 1950-

Title
Retailing management

Author
Levy, Michael, 1950-

ISBN
9780073381046
 
9780071284240

Personal Author
Levy, Michael, 1950-

Edition
7th ed.

Publication Information
Boston : McGraw-Hill Irwin, ©2009.

Physical Description
xxxi, 702 pages : color illustrations ; 29 cm

Contents
The World of Retailing -- Retailing Strategy -- Merchandise Management -- Store Management -- Cases.

Abstract
"Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout."--Jacket.

Subject Term
Retail trade -- Management.
 
Comercio minorista - -- Administración.

Added Author
Weitz, Barton A.

Electronic Access
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0810/2008006472-t.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0810/2008006472-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000027206658.871
VC Durban NorthGeneral Books000024487658.87 LEV1
VC WaterfallGeneral Books002125086658.87 LEV1