Managing Sport in the 21st Century / Developing a Professional Perspective / Thinking Critically About Sport Management / Intercollegiate Athletics / Professional Sport / Sport Management and Marketing Agencies / Sport Tourism / North American Perspective on International Sport / Sport Marketing / Sport Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport Industry / Sport Facility and Event Management / Management Theory and Practice in Sport Organizations / Managerial Leadership in Sport Organizations / Legal Considerations in Sport Management / Ethical Challenges in Sport Management / Sociological Aspects of Sport / Questions, Answers, and Sport Management Research / Understanding Sport Management Research