Guide to media relations
by
Schenkler, Irv.
Title
:
Guide to media relations
Author
:
Schenkler, Irv.
ISBN
:
9780131405677
Personal Author
:
Schenkler, Irv.
Publication Information
:
Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2004.
Physical Description
:
x, 124 pages ; 21 cm.
Series
:
Prentice Hall series in advanced business communication
Prentice-Hall guides to advanced business communication.
Contents
:
Plot your course : setting your media strategy -- Cast your line : developing proactive media relations -- Caught on the hook : responding to media calls -- Count the catch : dealing with the financial media -- Batten down the hatches : handling the media in a crisis.
Subject Term
:
Public relations.
Mass media and business.
Relations publiques.
Médias et affaires.
Mass media and business. (OCoLC)fst01011331
Public relations. (OCoLC)fst01082892
Added Author
:
Herrling, Tony.
| Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|
| IIE Sandton | General Books | 000008327 | 659.2 SCH | 1 | zStandard shelving location |