Retail management : a strategic approach
by
 
Berman, Barry.

Title
: 
Retail management : a strategic approach

Author
: 
Berman, Barry.

ISBN
: 
9780273768562

Personal Author
: 
Berman, Barry.

Edition
: 
12th ed., international ed.

Publication Information
: 
Upper Saddle River, NJ : Palgrave Macmillan, [2012], ©2013.

Physical Description
: 
619 pages : color illustrations ; 22 cm

General Note
: 
" ... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover.

Contents
: 
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.

Subject Term
: 
Retail trade -- Management.

Added Author
: 
Evans, Joel R.


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