"Introduction to Retailing is aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful. In today\2019s very competitive retail environment retailers need to be proactive and able to adapt to changing situations. This third edition of Introduction to Retailing looks at the factors all new retailers need to consider when starting a retail business. Theory on these issues is enhanced with practical examples, giving this edition a uniquely South African flavour. Key topics covered in this edition include: the store location and store front, layout and interior design ; knowing who the customers are and how they buy ; the right kinds of products to sell ; selecting suppliers and managing stock shrinkage ; setting the correct price and planning for markdowns and price changes ; developing a marketing communication plan ; developing an overall retail strategy." Back cover.