Product management
by
Jooste, C. J. (Christiaan Johannes), 1947-
Title
:
Product management
Author
:
Jooste, C. J. (Christiaan Johannes), 1947-
ISBN
:
9780627027833
Edition
:
3rd ed.
Publication Information
:
Pretoria [South Africa] : Van Schaik Publishers, 2010.
Physical Description
:
xv, 131 pages : illustrations ; 25 cm
Contents
:
Introduction to product decisions -- Developing and positioning new products -- Individual product decisions -- Multiple product decisions and strategies -- The product life cycle -- Customer service.
Subject Term
:
Product management.
Product management -- South Africa.
Product management -- Case studies.
Product management -- South Africa -- Case studies.
Product management. (OCoLC)fst01078225
Geographic Term
:
South Africa. (OCoLC)fst01204616
Genre
:
Case studies. (OCoLC)fst01423765
Added Author
:
Jooste, C. J. (Christiaan Johannes), 1947-
Berndt, A. (Adele), 1966-