Ch. 1 The nature of marketing -- Ch. 2 The modern marketing environment of business -- Ch. 3 Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing research -- Ch. 6 Product decisions -- Ch. 7 Distribution decisions -- Ch. 8 Promotion decisions -- Ch. 9 Pricing decisions -- Ch. 10 Integrated marketing -- Ch. 11 The planning, implementation and control of the marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.