" ... a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing and includes questions that help to direct the reader's attention towards the most important points. [The book] is aimed at undergraduate and postgraduate students of marketing"--Back cover.