The entrepreneur and small business problem solver
by
 
Cohen, William A., 1937-

Title
The entrepreneur and small business problem solver

Author
Cohen, William A., 1937-

ISBN
9780471692836

Personal Author
Cohen, William A., 1937-

Edition
3rd ed.

Publication Information
New York : Wiley, 2006.

Physical Description
vi, 426 pages ; 24 cm

General Note
"Includes downloadable forms & worksheets"--Cover.

Contents
1. So you want to go into business for yourself -- section I. Financial problem solving -- 2. What you need to know about the legal aspects of going into business -- 3. Sources of capital and how to get a loan -- 4. Business insurance, what you need and what you don't -- 5. Financial management -- 6. Credit in today's economy : when to give credit and how to collect money owed you -- 7. Record keeping is vital, what records you need and how to keep records easily -- 8. Doing market research : easily, quickly, and profitably -- section II. Marketing problem solving -- 9. How to find and introduce a new product or service -- 10. How to price your products and services for maximum profits -- 11. How to build your business with advertising and publicity -- 12. How to sell and build your own sales organization -- 13. How to make money with trade shows -- 14. Making money with e-commerce -- 15. How to develop a marketing/business plan -- section III. Management problem solving -- 16. Protecting your idea -- 17. How to recruit and hire new employees -- 18. How to manage your most valuable resource : people -- 19. How to avoid getting ripped off -- 20. How to use the computer and advanced technologies to stay ahead of the competition -- Appendix. Useful Internet sites for entrepreneurs and small businesses.

Subject Term
Small business -- Handbooks, manuals, etc.
 
Entrepreneurship -- Handbooks, manuals, etc.
 
Entrepreneurship. (OCoLC)fst00912787
 
Small business. (OCoLC)fst01121223

Electronic Access
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000052243658.022 COH1